The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Single
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Film / Long Form
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Film / Long Form
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Craft / Typography - Single or Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Digital Design
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency: adam&eveDDB / New York + Helo / New York + Exile / New York
Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video
Agency: Sublime Communications / Stamford
Client: Eureka Category: Influencer Marketing / Single Channel
The Curious Afterlife of a Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography - Single or Campaign
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Billboards & Transit - Campaign
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Ambient Media / Live Events
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Short Form - Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Illustration - Single or Campaign
The Red Stain - La Macchia Rossa
Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy
Client: Francis Ford Coppola Winery Category: Feature Length / Fiction / Narrative
Kiwi Portraits Completed: Chandos
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Van Gogh
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
Kiwi Portraits Completed: Vermeer
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Promotional / Collateral / Posters - Single
7-Second Resumes
Agency: 22squared / Tampa, Atlanta
Client: Ad Council/Grads of Life Category: Integrated Campaign
#ForceofNature: Women Finding Freedom Outdoors
Agency: Edelman / Seattle
Client: REI Category: Integrated Campaign
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Television / Long Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Television / Long Form - Single
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Television / Long Form - Single
Alexa Loses her Voice
Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA
Client: Amazon Category: Television / Long Form - Single
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
@Wendys Wit
Agency: VML / Kansas City + Wendy's / Dublin
Client: Wendy's Category: Branded Social Channel
#BackedByAxe
Agency: WP Narrative_ / New York
Client: SHOWTIME Networks Inc. Category: Branded Social Channel
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Physical Product
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile Advertising
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Mobile Advertising
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Writing - Single or Campaign
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Print / Flat & Dimensional
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Company Category: Print / Flat & Dimensional
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Fall Fashion
Agency: adam&eveDDB / London + Electric Theatre Collective / London + Factory / London
Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
I Got This
Agency: Ari Merkin / Miami + m ss ng p eces / Brooklyn
Client: Face The Music/Recovery Unplugged Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Publishing / Magazine - Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Campaign
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek Category: Publishing / Magazine - Campaign
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Online / Live Webcast
Award:
2018 Radio Bronze Pencil
Agency:
BBDO / Toronto
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Craft / Writing - Single
Annual ID:
OS_RA18015B
Award:
2018 Radio Bronze Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Friend
Category:
Craft / Writing - Single
Annual ID:
OS_RA18016B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Film / Long Form
Annual ID:
OS_HW18017B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Film / Long Form
Annual ID:
OS_HW18018B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Craft / Typography - Single or Campaign
Annual ID:
OS_PO18068B
Award:
2018 Design Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Digital Design
Annual ID:
OS_DE18044B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
adam&eveDDB / New York + Helo / New York + Exile / New York
Client:
Samsung
Title:
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18004B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
Sublime Communications / Stamford
Client:
Eureka
Title:
Clean My Path Viral Video
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18005B
Award:
2018 Public Relations Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Reputation Management
Annual ID:
OS_PR18023B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18066B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Loving Bangkok Night
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18067B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media / Billboards & Transit - Campaign
Annual ID:
OS_DI18003B
Award:
2018 Design Bronze Pencil
Agency:
Sid Lee / Toronto
Client:
Black Lives Matter Canada
Title:
The Bulletproof Flag
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18006B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami + Smuggler / LA
Client:
Burger King
Title:
Bullying Jr.
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18013B
Award:
2018 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18007B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18064B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy
Client:
Francis Ford Coppola Winery
Title:
The Red Stain - La Macchia Rossa
Category:
Feature Length / Fiction / Narrative
Annual ID:
OS_BE18023B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Chandos
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18021B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Van Gogh
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18022B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed: Vermeer
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO18023B
Award:
2018 Public Relations Bronze Pencil
Agency:
22squared / Tampa, Atlanta
Client:
Ad Council/Grads of Life
Title:
7-Second Resumes
Category:
Integrated Campaign
Annual ID:
OS_PR18030B
Award:
2018 Public Relations Bronze Pencil
Agency:
Edelman / Seattle
Client:
REI
Title:
#ForceofNature: Women Finding Freedom Outdoors
Category:
Integrated Campaign
Annual ID:
OS_PR18031B
Award:
2018 Film Bronze Pencil
Agency:
Apple / Cupertino + Furlined / Santa Monica
Client:
Apple
Title:
Barbers
Category:
Television / Long Form - Single
Annual ID:
OS_FI18015B
Award:
2018 Film Bronze Pencil
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Television / Long Form - Single
Annual ID:
OS_FI18016B
Award:
2018 Film Bronze Pencil
Agency:
MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client:
Samsung
Title:
Ostrich
Category:
Television / Long Form - Single
Annual ID:
OS_FI18017B
Award:
2018 Film Bronze Pencil
Agency:
Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Long Form - Single
Annual ID:
OS_FI18018B
Award:
2018 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18005B
Award:
2018 Social Media Bronze Pencil
Agency:
VML / Kansas City + Wendy's / Dublin
Client:
Wendy's
Title:
@Wendys Wit
Category:
Branded Social Channel
Annual ID:
OS_SM18001B
Award:
2018 Social Media Bronze Pencil
Agency:
WP Narrative_ / New York
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Branded Social Channel
Annual ID:
OS_SM18002B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Physical Product
Annual ID:
OS_IP18004B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Northwell Health
Title:
The Fin
Category:
Physical Product
Annual ID:
OS_IP18005B
Award:
2018 Mobile Bronze Pencil
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18022B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Annual ID:
OS_MO18014B
Award:
2018 Mobile Bronze Pencil
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Mobile Advertising
Annual ID:
OS_MO18015B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18058B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18001B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client:
The Kraft Heinz Company
Title:
Pass The Heinz
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18002B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Guerrilla Marketing
Annual ID:
OS_DI18026B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18021B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Use of Technology
Annual ID:
OS_RE18005B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Live Design
Category:
Use of Technology
Annual ID:
OS_RE18006B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
adam&eveDDB / London + Electric Theatre Collective / London + Factory / London
Client:
H&M
Title:
Fall Fashion
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18047B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Ari Merkin / Miami + m ss ng p eces / Brooklyn
Client:
Face The Music/Recovery Unplugged
Title:
I Got This
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI18048B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18017B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18018B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Y&R Prague / Prague
Client:
Newsweek
Title:
Some News Need a Week
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18019B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18055B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Coca-Cola Middle East
Title:
Cup
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18056B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Build the future
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18057B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Annual ID:
OS_BE18022B
